Cookie Policy
Last Updated: September 14, 2026
This Cookie Policy (the "Policy") explains what cookies are, which ones end up on your device when you visit Bend, and what we do with them. It also covers similar technologies we rely on, such as web beacons and pixels.
This Policy doesn't cover how we handle your personal data more broadly. For that, please read our Privacy Policy.
What cookies are
Cookies are small text files that a website sends to your browser or saves in your device's memory. A cookie usually records the domain it came from, how long it lasts, and a randomly generated identifier. Some also store details about your device, your settings, and what you did while you were on Bend.
The different types of cookies
Session cookies last only as long as your browser session. We use them to help the site run smoothly while you're moving through it, and they disappear once you close your browser.
Persistent cookies stick around after you close your browser. They help you get back to where you were and let us understand how the site is used over time.
First-party cookies are set by us directly. We use them to remember where you are in sign-up and to get a clearer picture of how you use the site.
Third-party cookies are set by the companies we work with to keep Bend running, secure, and useful. We don't control these cookies ourselves. In general they fall into a few buckets: security, analytics, and advertising.
Why we use cookies
We group our cookies into four categories. You'll see the same four names in the cookie banner when you first visit.
- Necessary — these keep the site working. They remember your cookie choices, keep you on the right step of sign-up, and support checkout and security. They can't be switched off.
- Preferences — these remember settings you've chosen, such as language.
- Statistics — these help us understand how Bend is used so we can improve it. They don't identify you by name.
- Marketing — these measure whether our advertising works and help our advertising partners show relevant ads. They're only set if you agree.
The service providers we work with
A few of the companies we work with set cookies, or use similar technologies, on our site:
- Amplitude — helps us understand product usage so we can improve the experience.
- Meta — measures how well our ads perform and helps us reach the right audiences.
- OpenAI — measures how well our ads perform and helps us reach the right audiences.
- Google — reports on website trends and measures how well our ads perform.
- Zendesk — powers our customer support so we can respond to your questions quickly.
- Cloudflare — helps keep the site secure by telling trusted traffic apart from malicious traffic.
- Cookiebot (Usercentrics) — runs our cookie banner and records the choices you make in it.
We have agreements in place with these partners that govern how they handle the information collected through Bend. Many of them, like our support, security, and analytics providers, only use your data to provide their service to us. Others, such as advertising partners, may also use it for their own purposes under their own privacy policies. If you have questions about how a particular partner uses your data, it's best to review their privacy policy or reach out to them directly.
Cookies we use
The table below lists every cookie and tracker currently in use on bend.com and web.bend.com, who sets it, what it does, and how long it lasts. It updates automatically when we scan the site.
Similar technologies
Web beacons are small graphic images (sometimes called pixel tags) that let us know when someone has visited Bend or opened an email we sent.
Software development kits (SDKs) are small pieces of code built into apps that work much like cookies and web beacons.
Pixels are snippets of code that help our partners measure how their advertising performs across devices.
Managing your cookies
Change your choices at any time. If you saw our cookie banner, you can reopen it with the small icon in the bottom-left corner of any page, or by clicking . Withdrawing consent is as easy as giving it.
Your Privacy Choices. If you live in a U.S. state with a consumer privacy law, you have the right to opt out of the "sale" or "sharing" of your personal information for targeted advertising. To opt out, use the link above and switch off Marketing, or turn on the Global Privacy Control signal in your browser.
Global Privacy Control. We honor the Global Privacy Control browser signal. If your browser sends it, we treat it as a request to opt out and we don't load advertising cookies. Firefox and Brave can send this signal from their settings; other browsers support it through extensions.
Browser settings. Most browsers also let you control cookies directly. Keep in mind that blocking cookies may make parts of the site work less smoothly.
Changes to this Policy
We may update this Cookie Policy from time to time. When we do, we'll post the revised version here. Continuing to use Bend after a change means you accept the updated Policy.
Contact us
If you have any questions about this Cookie Policy or how we use cookies, email us at [email protected].